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Average Order Value Lift Calculator

Enter the base and new AOV to get the lift.

How to use

  1. Enter your values in the fields above.
  2. Press Calculate to see your result instantly.
  3. Use the Share button to copy a link to your result.

About this calculator

Average order value (AOV) is total revenue divided by number of orders — one of the core metrics ecommerce teams watch alongside conversion rate and traffic. The lift from a specific tactic (a product bundle, a free-shipping threshold, a "frequently bought together" upsell) is calculated two ways: the dollar lift (new AOV − base AOV) and the percentage lift ((new AOV − base AOV) ÷ base AOV × 100), since a $5 increase means something very different on a $30 cart than on a $300 cart.

Ecommerce merchandisers, growth marketers, and CRO (conversion-rate-optimization) teams use this figure to justify a bundling or upsell strategy before rolling it out storewide, and to A/B-test one offer against another using a single comparable number rather than raw revenue, which is skewed by traffic volume.

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