Conversion Rate Calculator

Find the percentage of visitors who convert.

How to use

  1. Enter your values in the fields above.
  2. Press Calculate to see your result instantly.
  3. Use the Share button to copy a link to your result.

About this calculator

This calculator divides the number of conversions by the number of visitors or sessions and multiplies by 100 to get a conversion rate — the core metric for judging whether traffic is actually turning into sales, sign-ups or leads.

Marketers use it to compare landing pages, A/B test variants or ad campaigns against each other; e-commerce store owners use it to track whether site changes are helping or hurting sales, and SaaS teams use it to measure free-trial-to-paid conversion.

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