Minimum Viable Price Calculator

About this calculator

The minimum viable price is the lowest per-unit price that still covers all your costs at a given sales volume — not just the direct cost of making one more unit, but also a fair share of the fixed costs (rent, salaries, tooling) that don’t change with volume. The formula is straightforward: price = variable cost per unit + (total fixed costs ÷ expected units sold), which is really just the classic break-even price restated per unit.

Anything above this price contributes to profit; anything below it means you’re losing money on every unit even before accounting for taxes or other overhead, no matter how attractive the topline revenue looks. Startups, small manufacturers and anyone launching a new product use this calculation as a hard floor before layering on margin and market positioning. This calculator takes your variable cost per unit, total fixed costs, and expected unit volume to return the minimum price at which you break even.