Net Revenue Retention Calculator
Enter starting MRR, expansion, contraction, and churn to find net revenue retention.
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- Enter your values in the fields above.
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About this calculator
Net revenue retention (NRR) measures how much recurring revenue a SaaS company keeps and grows from its existing customer base alone, with new-customer sales excluded entirely. The formula is: (starting MRR + expansion revenue − contraction − churn) ÷ starting MRR, expressed as a percentage — expansion comes from upsells and upgrades, contraction from downgrades, and churn from customers who cancel.
An NRR above 100% means existing customers are spending more over time even before counting a single new sale — a strong signal of product stickiness and pricing headroom — while NRR below 100% means the existing base is shrinking in revenue terms regardless of new logo growth. SaaS operators and venture investors treat NRR as one of the most important health metrics in a subscription business, with 100–120%+ generally considered a strong benchmark. This calculator takes your starting MRR, expansion, contraction, and churn to compute NRR.
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