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ROAS Goal Calculator

Enter the revenue target and target ROAS to find the required ad budget.

How to use

  1. Enter your values in the fields above.
  2. Press Calculate to see your result instantly.
  3. Use the Share button to copy a link to your result.

About this calculator

ROAS (return on ad spend) measures revenue generated per dollar of ad spend, so working backward from a revenue target is straightforward: Required ad budget = Revenue target ÷ Target ROAS. A $50,000 revenue goal at a 4x ROAS target means a $12,500 ad budget.

Performance marketers and media buyers use this calculation to translate a business's revenue goals into a concrete spend plan across channels like Google Ads and Meta Ads, and to check whether a target ROAS is realistic given the account's historical performance before committing budget — setting an unreachable ROAS target and then working backward can leave a campaign underfunded to actually hit the revenue goal.

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